Metrics Matter

In Atomic Habits we encounter a story about a university photography class that was divided into two groups – one would be graded based on the number of pictures they took, and the other half graded based on one picture. The question was this – which students would take a better picture? The ones who took as many pictures as they could or the ones that focused solely on one amazing image? Ultimately, the students who were graded on their volume of photos ended up taking better overall photos. The shear reps they took produced better results. The same goes with everything in life, how often you do something directly correlates with your chances of success. You need reps.

Now if we are looking to achieve success at the gym, we need reps. To get reps, we need to show up and attend workouts. We did a little analysis of our members who had Unlimited Memberships last month and frankly, we were pretty disappointed by the results. Here’s what we found:

Average Daily Class Attendance: 49.1% of Unlimited Members
Committed Club Members (20+ classes/month): 23% of Unlimited Members

Those two metrics for us are huge. Just under 50% of all of our Unlimited Members showed up daily. To get results, this NEEDS to be higher. We want to create a goal of 60%+ daily attendance for the month of February. Additionally, 23% of our members came 20 or more times a month. We would like to see this number at over 30% in February.

As a gym, we are 100% going to dive into these metrics to see if there are any gaps we can fill to increase attendance. Our business model is not based on people not showing up like many other gyms, rather we want members to show up and get results. We also however want our members to look introspectively at themselves – Are you attending enough workouts to obtain the results you desire?

Whether you attend our CrossFit classes or not, do a similar analysis for yourself. How much are you showing up? How many reps are you getting in? Don’t seek that one amazing workout like the folks in the photography class study did, instead do like their counterparts and seek volume. Reps are where the results are.

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In Atomic Habits we encounter a story about a university photography class that was divided into two groups – one would be graded based on the number of pictures they took, and the other half graded based on one picture. The question was this – which students would take a better picture? The ones who took as many pictures as they could or the ones that focused solely on one amazing image? Ultimately, the students who were graded on their volume of photos ended up taking better overall photos. The shear reps they took produced better results. The same goes with everything in life, how often you do something directly correlates with your chances of success. You need reps.

Now if we are looking to achieve success at the gym, we need reps. To get reps, we need to show up and attend workouts. We did a little analysis of our members who had Unlimited Memberships last month and frankly, we were pretty disappointed by the results. Here’s what we found:

Average Daily Class Attendance: 49.1% of Unlimited Members
Committed Club Members (20+ classes/month): 23% of Unlimited Members

Those two metrics for us are huge. Just under 50% of all of our Unlimited Members showed up daily. To get results, this NEEDS to be higher. We want to create a goal of 60%+ daily attendance for the month of February. Additionally, 23% of our members came 20 or more times a month. We would like to see this number at over 30% in February.

As a gym, we are 100% going to dive into these metrics to see if there are any gaps we can fill to increase attendance. Our business model is not based on people not showing up like many other gyms, rather we want members to show up and get results. We also however want our members to look introspectively at themselves – Are you attending enough workouts to obtain the results you desire?

Whether you attend our CrossFit classes or not, do a similar analysis for yourself. How much are you showing up? How many reps are you getting in? Don’t seek that one amazing workout like the folks in the photography class study did, instead do like their counterparts and seek volume. Reps are where the results are.

Leave A Comment